Introduction to make money from digital marketing
Digital marketing is the use of the Internet, search engines, smartphones, social media, and other channels to reach out to customers. Some marketing experts consider digital marketing to be an entirely new attempt that requires a new way of reaching customers.
Ideas to make money from digital marketing
Digital marketing encloses all the marketing endeavors that use an electronic device or the internet. Businesses support digital channels like social media, search engines, email, and other websites to connect with the customers. Social media marketing such as email marketing, audio & video marketing, and even blogging are all great examples of Digital marketing.
The 5Ds of Digital marketing
Digital devices – audiences interact through websites and mobile apps to run their businesses as they experience the brands, usually through a combination of connected devices including desktop computers, smartphones, tablets, TVs, and gaming devices.
Digital platforms – most interactions of the audience on these devices are through a browser or apps from the major platforms or services like Facebook, Google, and Twitter, etc.
Digital media – there are different communication channels paid, owned, and earned for reaching and engaging audiences including messaging, email and advertising, social networks, and search engines.
Digital data – the insight businesses collect the profiles of their audience and their business interactions, which needs to be protected by law in most countries.
Digital technology – the marketing technology that businesses use to create interactive experiences from websites and mobile apps and email campaigns.
Types of Digital Marketing
Email marketing is the oldest form of digital marketing but it’s still going strong. To advertise special deals, highlight content, or promote an event still, most digital marketers use email marketing.
One of the most effective digital marketing channels is still email marketing. Many people confuse email with spam email messages, but that’s not what all about email marketing. Email marketing is the mode of communication to get in touch with your current customers or the people who are interested in your brand. Many Digital marketers use all other channels which are included in digital marketing to add leads to their email lists and then, through the email marketing.
The types of emails you might send should satisfy these five core attributes:
- Be coordinated across channels
Social media marketing
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Social media marketing is one of the digital marketing types to use of social media websites and social networks to advertise a company’s products and services.
The main purpose of a social media marketing campaign is brand awareness and for beginning social trust. As you go in-depth with social media marketing, one can use this to get leads or even as a direct sales channel.
Nowadays YouTube has become the second most popular search engine and a lot of users are diverting to YouTube before they want to buy a product, to learn something, want to read a review, or just to relax there are so many videos to watch. There are several video marketing platforms, including Instagram, Facebook Videos, or even TikTok to use to run a video marketing campaign.
Radio advertising is still a powerful medium, especially for business-to-consumer (B2C) companies and local businesses. As radio was replaced by television, still most of the people listen to the radio every week— especially now the growth of internet radio such as listening songs, for hearing the news is more. You still have an alternative to do radio advertising or similar ads on channels, but audio marketing might be broader, including podcasts and smart home assistants. Radio advertising is also relatively cheap, as you don’t need to produce fancy visuals but the real ones.
Since the first days of the web, digital marketing services have been using online advertising. Displaying banners of advertising on other websites belonging to the same function is the most common form of digital marketing. Google AdSense is one of the platforms which allow serving ads on other sites automatically. Ad networks will let you configure the specifications of the sites. Your ads will appear based on location, keyword, and other information.
Bigger online publications often have their departments of advertising. It is a good step to contact and buy ad space on their website. Some magazines also have sponsorship programs that allow you to feature a brand, logo, and other visuals on their platform for a certain period (usually a week).
Reaching potential customers through the use of content is the main objective of content marketing. Content is initially spread over a website and then upgraded through social media, SEO, email marketing campaigns, or even PPC campaigns. Content marketing tools will include ebooks, blogs, podcasts, webinars, and online courses.
Your Digital marketing activities include:
- Search Engine Optimization(SEO) is a key pillar
- It helps you get noticed on social media
Search Engine Optimization (SEO)
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SEO is the process of getting traffic from the natural, organic, un-paid, or search results on search engines. Search engines will scan through different websites to better understand what the site is about.
You can also use this search engine optimization (SEO) to try and blog posts or rank pages on the site naturally. For every click, you don’t have to pay directly, but getting a page to rank normally takes a little bit of time and effort.
As mobile devices playing a vital role and become an increasingly integral part of our lives. Our mobile devices will always be with us in our pockets or next to our beds. We tend to check continuously throughout the day. This makes marketing on the mobile incredibly important but also a very subtle difference.
There are many ways to advertise on mobile devices, so searching for the right method for your particular business is key for mobile marketing. Beyond the operations to deliver your message, you also need to think about the coordination of your marketing across digital channels and make sure mobile is a part of that mix.
Pay-per-click is a model of marketing where users will pay a fee every time people click on their ads. It is the process of purchasing visits to your website, as opposed to getting them generally through SEO or other types of Digital marketing.
It is one of the types of paid search. It is the same as search engine marketing (SEM) but can also display advertising (cost-per-click based), and affiliate advertising.
Paid ads on Facebook: Here, users will pay for designing a video, for posting an image, or for the slideshow, which Facebook will advertise and transfer to the newsfeeds of people who match your business.
Twitter Ads campaigns: Here, users will pay to keep profile badges or chain of posts to the news feeds targeting a specific audience, who committed towards a specific goal as yours, and this objective can be website traffic, more Twitter followers, tweet engagement, or even app downloads.
Sponsored Messages on LinkedIn: Here, users will pay for sending messages directly to a particular LinkedIn user based on their background and industry.
Inbound marketing is a marketing methodology which attracts, engages, and delights customer at every stage of the buyer’s journey. You can use any of the Digital marketing tactics listed before, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them.
Some first-rate examples of traditional versus inbound marketing:
- Blogging vs. pop-up ads
- Video marketing vs. commercial advertising
- Email contact lists vs. email spam
Affiliate marketing means, an individual or a company promoting your product expecting commission in return. It is particularly popular with e-commerce and with bloggers. They will publish your product on their website and if the customer clicks through and buys, then the affiliate will receive a commission for driving that sale.
There are other types of digital marketing as well, but above 10 will give you a solid start point. You don’t necessarily have to start with all ten at the same time. Choose which better suits your business, observe, and measure the results.
Pros with digital marketing
- Very low cost
- It can access a massive audience
- Caters to multiple demographics simultaneously
- Fast – like super ultra-fast
- Reaches decision-makers
- Creates brand interactions
- It offers you a chance to grow your customer service
- It creates higher levels of brand loyalty
Cons with digital marketing
- A lot of time will consume
- It always creates negative public reactions
- Sometimes takes control out of your hands
- It can make it difficult to determine your ROI
- Sometimes the control will be out of your hands
- Campaigns are very easy to copy
- It can get lost in the online white noise that exists
- Judges you on first impressions
Start successful digital marketing in 10 steps
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- One should know the basics of Digital marketing
- Start your website
- Become an SEO Expert
- Get a Google Ads Certification
- Facebook ads advertising
- Become an expert in Google analytics
- You can get a Digital marketing job as a freelancer
- Get a real internship
- Stay informed of new updates and keep learning
- Learn how to use Digital marketing tools
To quick start:
There are several ways by which one can earn money via Digital marketing using the above-defined types
Digital Marketing is not an easy way to earn money, like every other job we have to spend time and effort and learn the basics of digital marketing before jumping into it. Then only you can find this handy.
Depends on your Digital marketing knowledge:
- You can work as a freelancer
- Work for your project like an e-commerce site
- Selling product online
- Become an internet marketing analyzer
The bottom line to make money from digital marketing
Advancement in technologies leading all the marketers to use this platform, which makes this more challenging than any other business. To become successful we must understand the market well. Learning effective SEO techniques and related stuff will make you unique. With a proper digital marketing business plan, you can make huge money. You may also check How to Download Facebook Videos on your Smart Phone.