How to Start A Beauty Blog – A Beginners Guide

Introduction on how to start a beauty blog

Are you passionate about beauty-related activities? Are you interested in starting a beauty or fashion blog and make good money? If yes, you are in the right place. Here in this article, we will guide you step-by-step on how to start a beauty blog and make money easily. Starting a blog is a lot of fun. It’s a great way to be creative, inspire others, and even make some extra money!

One of the easiest ways to connect with your audience is through blogging. No prior experience is required to get started. Nowadays creating a blog is pretty easy. If you are looking to build authority as well as create an online business that is successful, then creating your own beauty blog could be a great way to turn your passion into revenue.

A guide to starting a beauty blog

Nowadays there are a ton of successful beauty bloggers. And if you work smart and hard, you can become one of them. But when you’re first trying to set up your beauty blog, it can be challenging to figure out everything you need to do. To make it easier for you to create a beauty blog, we’ve created this detailed guide explicitly focused on how to start a beauty blog.

Are you ready to start your beauty blog? Here’s everything you need to know!

What is a beauty blog?

As the name suggests, a beauty blog is a blog about beauty-related topics. Here bloggers share their ideas and experiences about makeup, hairstyle, skincare, latest trends in beauty, and current fashion trends. You will also get beauty product reviews and information about beauticians and beauty hubs in beauty blogs.

How to start a beauty blog

Beginners mostly tend to build a beauty blog for free. If you are serious and want to make real money, better not to build on the free platform. This is mainly because of three reasons.

How to start a beauty blog.
How to start a beauty blog.
  • Firstly, the domain name will not be yours.
  • Secondly, you have limited control of your blog because technically your blog is owned by the platform that is hosting your blog.
  • Thirdly, you have not many options for customizing your blog themes and design. Mostly free option comes with standard layout options.

This guide will teach you how to start a beauty blog easily. Following are the simple steps to start a beauty blog:

Step 1: Choose your interest

Know yourself first, in which area you feel more comfortable. Means, on which topic you’re most passionate about. If you like bridal makeup and are experienced in that, there is no need to write about travel beauty tips. Write on the topics that are close to your heart. Then only you will be able to produce quality content. Viewers will like your blog.

Start by making a list of topics that are interesting to you. Don’t be afraid to get specific! After you’ve done this, check out the market to see which topics are more profitable than others.

Step 2: Choose a domain name for your beauty blog

Select the domain name of your choice. Choosing a domain name is one of the most crucial parts of blogging. It shows in your URL. So, it naturally becomes your identity and permanent address on the web. You have to select a name very carefully. It should reflect what you write about. Also, it should be catchy enough to pull the readers. People should be able to understand easily what you are trying to communicate through your domain name.

Here are some tips for how to pick a domain name for your beauty blog:

  • Keep it small and simple
  • Keep two or three options ready as the one you pick may not be available
  • Make it attractive and impressive
  • It should be your original
Step 3: Choose a perfect blogging platform

When it comes to the blogging platform, WordPress is the most popular choice among bloggers worldwide. The reason behind the popularity is its user-friendliness and flexibility. It is easy to customize. Anybody can use WordPress without any coding knowledge.

The other important factor is there are lots of themes and plug-ins available. Decide what your goal is, you will find a large number of free and pro-plug-ins and themes to suit your needs.

If you want to start a successful beauty blog, you can start a self-hosted WordPress (also called blog. If you go with a free blogging site, you’ll be very restricted in terms of how it looks, what you can do with it, and its Google rankings.

The reasons we recommend over are:

  • It gives you more control over your site. You can install themes and plug-ins to add new styles and functionality to your blog, without the need for any technical knowledge.
  • You 100% will own your site. When you use, you’re going to actually host the software on your own server, which means that you’re always in control of your site.
  • It’s easier to monetize your site because, again, you’re in full control. If you use another platform, they might have rules about how you can make money.
  • Other than that, self-hosted WordPress is just plain popular. It powers more than 32% of all the websites on the Internet, and it’s also what most of your favorite beauty bloggers are probably using.
Step 4: Create your brand

As a beauty blogger, you will need your very own brand. Your brand is the way your readers will recognize you, your blog, and your style. The easiest way to create a brand is to start with a logo – your blog title in a fancy font. I have some affordable logo designs available in my store. You will need to place your logo at the top of your new blog theme – your theme will come with instructions on how to do that!

Step 5: Get web hosting

​The next thing you need to do is to find a suitable hosting. There are a lot of hosting service providers in the market. All have their own plans and features. You need to go through the list of features and find one as per your needs. If you want to make money as a blogger, you will need to have a self-hosted blog. This means that you own all of your content and your blog is totally yours, as opposed to using a hosted platform such as Blogger, Wix,, etc.

Even if you are not a very technical person, setting up web hosting is extremely simple and only takes a few minutes. We would recommend Bluehost here. It is one of the most popular hosting providers. It offers one-click installation for WordPress.

Step 6: Install WordPress

With Bluehost, installing WordPress is the matter of only a few clicks. The steps you need to follow are:–

  • Log into Bluehost
  • Go to the Control Panel
  • Under the website section, you should click on the WordPress icon
  • You want to install WordPress where you will choose a domain
  • Enter the site name, admin user name and admin password
  • Click on Install now

Now you will be able to see that WordPress has been installed successfully. You can now begin with your first blog.  

Step 7: Pick a beauty blogging theme

After you have installed WordPress, now it is time to get an appropriate theme. A theme allows you to give your desired look and shape to your website. There are many free and premium themes available for WordPress – so you can pick something that matches your budget.

Here are the benefits of choosing a paid theme for your beauty blog:

  • They come with step-by-step set-up instructions
  • You will have access to customer support from the theme creator.
  • Paid themes come with crucial features like a mobile customization option and responsive design.
  • Your blog will look prettier and more professional.
Step 8: Start blogging

Once you have launched your blog, it’s time to write your first blog post. There are so many things you can write about as a beauty blogger.

Here are just a few ideas to help you get started:

  • Product reviews
  • Drugstore beauty products
  • DIY tutorials
  • Product round-ups
  • Beauty product wishlist
Step 9: How to publish your first blog post 

No matter how powerful your writing is, if you don’t know how to publish your blog post, it is useless. To share your ideas with your readers you need to publish your blog properly. To publish your blog, here are the steps you need to follow –

  • Go to your WordPress dashboard
  • Click on Posts ->Add new
  • You will find many blocks to add your content
  • Arrange your contents into different sections under headings and subheadings
  • You can also add photographs and videos to your post
  • You may also add links in you wish to
  • After you are done, click on the “Publish” button on your righthand side

Never forget to check the preview before you publish your blog to know whether it is alright.

There are some important points which you should keep in mind while drafting your blog. It should be stylish, simple, and visually appealing. Write in simple language and add attractive and relevant photographs. If your photographs are catchy, more people visit your blog.

Step 10: Promote on social media

If you want to make your blog a success, you need to promote your beauty blog on social media.

Here are some tips you may follow:–

  • Identify your target group in social media
  • Check the traffic potential of various social media
  • Select your most appropriate options
  • Share your blogs
  • Your hashtags in relevant posts especially Instagram and Facebook

How to be a successful beauty blogger

Some easy tips to be a successful beauty blogger:

  • Don’t compare yourself to anyone else
  • Invest in yourself and blogging courses
  • Take big, well-lit photos
  • Write complete reviews
  • Lastly, be genuine

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Blog post ideas for beauty bloggers 

If you are a beauty blogger, you have a wide array of subjects to write about. The more often you post, the better it is for you. If your readers keep visiting your blog regularly, it has an impact on your SEO ranking. And, to post regularly you need new ideas. We have brought here a number of topics that you may try at the initial stage as a beginner. Once you are experienced, you will be able to select your own topics. Here is the list –

  • Makeup Tips
  • Hairstyles
  • Skincare
  • Haircare
  • Your Makeup Collections
  • Popular Makeup Brands
  • Beauty Product Reviews
  • Celebrity Looks
  • Bridal Tips
  • Everyday Makeup Routines
  • Makeup Routine for the Seasons

How do beauty bloggers make money?

You might be wondering how to make money with a beauty blog – there are so many ways you can make money blogging. While there are so many ways to make money as a blogger, here are a few of the most popular, along with tips on how to get started:

Affiliate marketing

One of the best ways to make money blogging is affiliate marketing. As an affiliate for a company, you earn a commission every time someone makes a purchase through your unique affiliate link. You can literally get paid for recommending products you already use and love to your readers!

The best affiliate programs for beauty bloggers are:

  • Rewardstyle
  • Shopstyle Collective
  • Amazon Associates
Display ads on your site

Displaying ads is another popular way to make money as a blogger. Once you have enough traffic to your blog, you can join an ad network and you can sell space to various advertisers. Amazon Native Ads and Google AdSense are two popular ad networks.

These networks will display ads on your site and pay you based on RPM (revenue per one thousand impressions.) Depending on traffic, many bloggers earn anywhere from a few hundred to thousands of dollars from ads each month.

Beauty bloggers can work with brands on sponsored posts, where a brand pays a blogger to publish sponsored content on their blog or social media channels. You can find sponsored post opportunities by joining sponsored post networks or pitching to brands directly.

Sell products online 

One more popular way is to run an online store for your products. You can easily turn your website into an online retail outlet for the products you talk about or the brands to which you provide a platform. With some plug-ins, you can easily do that. 


Hope we could provide you with some valuable insight into how to create a beauty blog. Go through the tips carefully and you will be able to start your own beauty blog. But what we have given you is just a road map. You need to get an idea for yourself and identify your target readers these are the basic things about writing a blog. That is only possible if you have a clear idea about your passions.

If you write on a topic you are passionate about then only you will be able to win your readers’ hearts. So, the final tip is, always follow your heart.

However, if you follow the steps and tips shared in this article, you will be well on your way to creating a successful and profitable blog. Good luck!

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