How to Start A Popcorn Business in India

Introduction on how to start a popcorn business in India

During childhood, popcorn was the primary thing that strikes our mind when we go out for a movie. The tradition of eating popcorn during movies still continues. Popcorn has become one of the beloved snacks across the globe. They are not only enjoyed in cinemas, rather people love eating them even at home, parties outside the schools and other festive seasons. They are packed in well-designed popcorn boxes to give it a tempting blend for the customers. These popcorn containers wholesale can be designed in various shapes and themes based upon the requirement.

A step by step guide on how to start a popcorn business for profit

Starting a popcorn business at home is a good choice as far as small scale businesses. It is a profitable venture to generate your own money with less capital.

Market potential to start a popcorn business in India

The most appropriate thing about initiating a popcorn business from home is that requires less financial capital. You can begin it with a minimum budget and expect more profit margin. Popcorn is often sold at a very high cost in exalted places such as restaurants, multiplexes, cinemas, and shopping malls. Thus, many people prefer to enjoy them even at home by purchasing them at local markets. So, when you begin a popcorn business, local stores and retail outlets will add your market opportunity. You must not arrange a large inventory for carrying out the procedure. Below are a few of the steps to begin a popcorn business at home.

Market research of popcorn business and target customers

Before you start the popcorn business, it is important to conduct research on the market, customers, and also competitors. Check about existing popcorn businesses. Gain details about their practices, costs, and quality of products. You must be careful and must not develop your popcorn less in quality than your competitors to sustain in the field. If you feel it as a saturated environment, analyze some other possibilities. Search for a niche in the popcorn business. You can offer somewhat different than what people are used to. You can plan for the packaging of your products. Having wholesale popcorn boxes will be cost-effective in the starting stages. After analyzing various things, finalize who will be your main customers. Below are a few of the areas to find your potential target customers:

  • School kids
  • Restaurant and hotels
  • Shopping malls, movie halls, and multiplexes
  • Religious places or exhibitions
  • Offices local stores Retail outlets People at Fairs and carnivals
  • Sell via online

Design a perfect plan before starting popcorn business

Even though you are conducting a home-based business, still there is a necessity to develop a business plan. Make it simple but organized. Outline some of the important particulars like funding sources, marketing plans, milestones, and goals to achieve. A business plan helps you to predict various unavoidable circumstances and overcome the same at the start.

License, permissions and registration required to start a popcorn business in India

Popcorn is a food product and hence the business requires various registrations and licenses before beginning only. These requisites are mainly based on the location where you are planning to initiate the unit. However, it is suggested to contact local small business professionals and tax consultants.

  • Primarily, you must define the management design of your organization. And then as per the design, register your business.
  • Firstly, apply for MSME Udyog Aadhaar which is available as online registration.
  • Then, the important trade license from the local municipality should be applied.
  • The business comes under the food Industry category and requests consent from FSSAI which is also done online.
  • Nowadays it is a must to apply for GST registration.
  • Try to create a current account in any of the nearby banks.
  • Shop act license
  • Then it is important to apply for the BIS certification. The product must also conform to the PFA Act, guidelines.
  • Moreover, it is essential to check the tax liabilities as well for this business.

Since it is a food business, so it is recommended to fulfill all the legal formalities from the beginning itself. Approach any of your local offices. Get the details of legal necessities. Register your business with legal authority and accomplish all the procedures. You may avail of insurance if you are willing to.

Raw materials required to start a popcorn business

In order to obtain a high-quality raw material, you must search for good suppliers. Search on the internet about the raw materials needed to make popcorn. Prepare the list of suppliers in your region. Analyze their cost and quality and determine the best one. Below are the raw materials you require for starting a popcorn business:

Bags of corn: As corn is the chief raw material so you have to search for the best suppliers for it. For, acquiring a higher quality of production, find the suppliers who get top quality corn from various countries.

Salt, sugar, and butter: These ingredients are required to add taste to your popcorn. Find a local supplier who can provide them in large volumes. First, prepare a price analysis and compare it to various other suppliers of your area. Contact the supplier with the most reasonable price with nice quality.

Other ingredients: You can make various types of popcorn by adding several flavors, colors, and spices. For instance, flavors like caramel, cheesy popcorn, or aromatic ones. You should purchase ingredients for it but in low quality. Get a proper idea of mixing them in the correct proportion to have the desired taste.

Equipment required to start a popcorn business

For beginning a popcorn business you require two types of machinery. The first thing is a popcorn making machine. The machine size is based upon your necessity. If you want to supply popcorn to various locations, you must have a bigger machine. Acquire it from a well-known supplier and check its operations before purchase. The second one is the sealing machine which is essential if you plan to sell packed popcorn. It is not needed if you are selling them in cardboard popcorn boxes.

Packaging the final product


The packaging is the thing that separated your products from those of others. The popcorn boxes should be designed appealingly to enhance more sales. You can reach a manufacturer to supply you with custom printed popcorn packing boxes. If you purchase these popcorn containers on wholesale you can gain on its cost more than what you get at retail. It is recommended to have your brand name and logo placed on popcorn boxes to make your products more distinguishable.

Investment required to start a popcorn business in India

It’s true that you might not need a large capital to begin a popcorn business, but some of the resources are required to run it effectively. This can help you gain large profits. The equipment or machinery you buy will contain the maximum percentage of your capital. You can use any of your savings, or arrange capital requesting your family, relatives, or friends if they are in a position to help.
The cost of popcorn machine ranges from Rs. 10,000 to Rs. 1 lakh based on the scale of your business.
The cost of raw materials is Rs. 10,000
The packaging costs include Rs. 10,000
Other miscellaneous costs is Rs. 10,000
So, you can start the business with just Rs. 1 lakh if you want to start in a small-scale.

Profit margin in small-scale popcorn business

You can expect good profits based on the quality of the product. The taste should be unique which attracts more customers. So, you can earn 30-35% profits in small-scale popcorn business.

You should not miss this: How To Start A Food Delivery Business In India.

How to promote your branding of popcorn

Add an attractive name to your business. This will aid you in identifying your products from others in the marketplace. A unique brand name will grasp a large customer base. Choose a business type once you have finished with other details, it’s the time to determine the type of business you plan to start. Either you can sell popcorn by online stores as well. Design a website of your own and resume taking orders directly from the customers. You have another possibility to supply your products to local shops or retail outlets in your locality. This is a good choice as a beginner as it aids you in creating a large customer base and develops goodwill.

Conclusion to start and make a profit in popcorn business

All these steps will aid you in beginning a popcorn business from home with a low budget. If you are not having experience, it is suggested to start a small scale business when initiated. Develop a good customer base and try to earn goodwill. Gain more experience and proficiency in the field so that you can expand your popcorn business with ease. The Custom Boxes provides popcorn boxes where you can choose with free delivery across your place.

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