Rasgulla Making Business – How To Start

How to start a Profitable Canned Rasgulla Making Business


Can you just control yourself by just eating one Rasgulla. No! right, then why don’t you think of starting Rasgulla making business. Rasgulla is a well-known Indian syrupy sweet. The product has less shelf life. However, we can store canned Rasgulla for more time. Here in this blog, we try to explore how to start a canned Rasgulla making business.

Any person can start a canned Rasgulla making business with a medium capital investment. Additionally, revenue-wise the business is recommended and highly money-making. However, you must have a regular supply of fresh milk to your unit. In India, K. C. Das first started making canned Rasgulla. And the product got instant popularity even in some other countries of the world. Presently, you can find many brands of this item. This sweet item is prevalent throughout the country.

A step-by-step guide to starting a Canned Rasgulla Business

Rasgullla (Image credit: pixabay)

Market Potential of Canned Rasgulla Business

Rasgulla is very widespread especially in the states such as West Bengal, Odisha, Bihar, and North India.

Its popularity is also rising in South India. Canned Rasgulla has more claim because it is more hygienically prepared and is preserved for more days.

The majority of sweets stores do not prepare the item of their own. Generally, they outsource the item from trustworthy manufacturers. So, you may plan to sell fresh Rasgulla to them. However, you have to focus on the canned form. And this value-added item has more income potential related to a fresh one. The especially canned form makes conveyance easier. And the product has a good export perspective. The major countries such as Bangladesh, Australia, Nepal, Canada, the USA, New Zealand, Hong Kong, Malaysia, Singapore, etc. are already importing it.

Registration, licenses and permissions required for starting Rasgulla Making Business

While starting this business, you must apply for business registration and various licenses. Here we list some of the basic concerns. However, it is sensible to check your local state guidelines.

  • First of all, determine the organization format and register your business with ROC.
  • Next, you must attain a Trade License from the Municipal Authority.
  • Compliance with the PFA Act is obligatory. Apply for an FSSAI license as the business is classified as the packaged food industry.
  • Apply for the BIS Certification. Uphold quality standard specification IS 4079:1967
  • Check whether it needs VAT or not.
  • If you plan to export the item, you should obtain IEC as well.
  • Additionally, you can shield your brand name, if you register your Trademark
  • This business does not cause pollution even though verify with your local PCB office.

Business Entity: The first registration for any business is to register it as a business entity by knowing about the form of the organization. It could be as a sole proprietorship or a partnership or a limited liability partnership or a one-person company. This will help in availing a few benefits to the business and must, therefore, be selected carefully before registering the business at the Registrar’s office.

FSSAI registration: As the Rasgulla is classified as the processing of food or food products and thus as per the definition requires an FSSAI registration. Food Safety and Standards Authority of India (FSSAI) is meant for protecting and promoting public health by regulation and supervision of food safety hence FSSAI is a mandatory registration/license for the business. The FSSAI registration process is entirely online and quite easy to follow, once the documents are ready.

Shop Act or Trade License: As the Rasgulla business for example in Maharashtra, India requires applying for a Shop Act License from the local municipal authority to run the business. This license helps manage the working conditions along with working hours, leaves, wages, holidays, etc. of the employees and supports the business to run smoothly.

Udyog Aadhaar Registration: As the Rasgulla is categorized as a small business and hence it must be registered under Udyog Aadhaar which is a registration and recognition for MSMEs- micro, small, and medium enterprises.

GST Registration: Every business, including the Rasgulla, should associate with taxes at some point and for monitoring a single uniform taxation structure, the business should get a common GST number which stands for Goods and Service Tax.

BIS certification: Apart from these registrations the business should get BIS certification as well as tax liabilities.

No Objection Certificate from State Pollution Control Board: Rasgulla doesn’t cause any pollution so no clearance is needed, however, it is recommended to check it with the State Pollution Control Board of the locality where the business is established.

Machinery required to establish Rasgulla Making Business Plant

Choosing a space on the right site is most significant. A 1000 sq ft space is adequate for small-scale businesses. However, as your business expands it may need extra space. Additionally, you should acquire electricity and a water supply. Check the transportation provision before confirming the space.

The needful machines list are stated below

  • Stainless Steel steam jacketed tank
  • Stainless Steel tank
  • Plate Heat Exchanger
  • Boiler
  • Milk weighing balance
  • Kneader
  • Water Treatment Plant
  • Canning retorts with dial thermometer, pressure gauge safety valve
  • Crates for canning retorts
  • Can reformer for reforming flattened can body
  • Flanger with one change plate
  • Flanger rectifier
  • Semi-automatic can sealer
  • Can embossing machine
  • Concrete tank
  • Testing equipment

Raw materials required to start Rasgulla Manufacturing Process

Fresh milk is the chief component and raw material for this business. However, you must take care that you have a constant supply of milk for the hassle-free production operation as milk can’t be stored for a long duration and is a perishable product.

Other important raw ingredients are sugar, citric acid, and essence. Moreover, you must obtain the packaging materials such as cans, cartons, labels, etc. for your Rasgulla making business.

Steps in preparing tasty Rasgullas

Production technology includes the following steps.

Preparation of Chhanna: In the beginning, heat the milk on a frying pan with medium fire and let it boil. Stir uninterruptedly so that scum does not generate. Then keep the pan away from the fire and gently add citric acid solution or the lime juice stirring the milk throughout. Stop the addition of citric acid solution or lime juice as soon as the curdling is seen in milk.

Then drain as rapidly as possible the watery portion of whey using a piece of muslin cloth by suitably manipulating the filtering cloth. Next, tie the four ends of the filtering cloth and give it a form of a bag. Then place the bag in cold water for around 10-15 minutes to cool the contents.

Remove the cloth bag and drain all the whey by carefully squeezing and pressing the bag. The residual solid left in the bag is referred to as “CHHANNA”.

Mixing and kneading: Mix the Chhanna properly and knead it thoroughly so that it will be soft and smooth. Then you must go for preparing small round balls of around1/2 to 3/4″ diameter from this Chhanna.

Preparation of sugar syrup: In the next stage, you must prepare the sugar syrups. The density of syrups is hugely significant in Rasgulla making. Moreover, you have to make two dissimilar syrups. They are 60° Brix and 50° Brix.

The cooking of Raw Rasgulla: Firstly, boil the 60° Brix syrup keeping the raw Rasgulla into it for around 15 – 20 minutes. Slowly turn with a perforated ladle until the syrup is appropriately thick.

Preparation of final product: Remove the cooked Rasgulla, drain, and submerge in the 50° Brix syrup. Next, include flavors like rose or any other essence with the final product.

Canning of Rasgulla: Place the prepared Rasgulla in a sterilized can (22 to 25 Rasgulla in the a-2½ sized can). Then, fill the inner space using 50º Brix syrup. In the next stage, seal the cans instantly with a can sealer. The sealed cans are placed in a pressure cooker at 15 lbs pressure for about 15 minutes. Cool, the cans in cold water.

Investment required to start Rasgulla making business in India

If you are choosing any small-scale business in Rasgulla production then you must pay for raw materials specifically milk and other things such as packaging material and other things. If you are inaugurating a small-scale business then employees’ remuneration is also essential. The capital for a small-scale Rasgulla production business is Rs. 1 lakh. Additionally, on a large-scale basis, the equipment can be around 2.30 lakh rupees. The cost of raw material could be about Rs. 10,000. Therefore, the entire cost could be estimated to 1-1.5 lakh rupees.

For beginning the business, you must plan for the budget. You may charge around 150 to 200 rupees per kilogram in the market. Not only this, but you can also directly contact and have a network with restaurants and hotel industries.

Profit in Rasgulla making business in India

Because of the high demand, the profit margin in Rasgulla making business is high. One can gain up to 2000 rupees every day. The profit margin in the Rasgulla production business is much more for wholesale dealers. If you carefully follow the above-mentioned steps you can earn income through the Rasgulla production business though you have spent less capital.

In case if you miss this : Starting Peanut Butter Making Business.

Marketing strategy to promote your Rasgulla product

Rasgulla products are having huge demand and thus marketing them is relatively simple. Sell the product in the farmers market, or supermarkets and grocery shops. Sell to hotels, top-class restaurants, delicatessens, food joints.

Another way is to initiate an artisan Rasgulla shop and sell directly to people. Use electronic media, print, social platforms or you can even own a website to promote the products and publicize them to the target market.

As the Rasgulla is an FMCG product, it must have extensive advertising and product promotion methodology. And it is recommended to have an organized marketing team. Select a trendy and memorable name for your product. Prepare the label properly. Advertisements in the electronic media and FM channels are very essential in promoting this type of item. In addition to that, try to keep your product in retail stores as much as possible in your area. Supermarkets and malls are also the best choices for selling the product.

How to do branding for your Rasgulla product?

Register an easy and catchy name to remember the name for product branding. Add product brand name, product description, logo, content, net weight per kg, and preparation ingredients on the packet.

Conclusion of starting a Rasgulla making business

Rasgulla making business is a perfect start to earn good profits with less investment. Plan your business accurately and get ready to earn more by establishing your brand in the market.



Please enter your comment!
Please enter your name here