Profit in Massage Therapy Business (Cost to Start)
Hello everyone, today let us discuss a variety of business, where you can start at your house. You may sometime feel to have a therapeutic massage in a pleasant environment? The feeling itself is amazing!! It can do wonders for our stressful body in everyday work. We all desire to have a relaxing massage during the weekend or at least a month. The experts in this field, popular as massage therapists suggest a variety of relaxing and clinical massages to rejuvenate our body, mind, and soul. Commonly, they work with our flexible body tissues and assist to calm down our tense muscles, where we get relieved from stress and anxiety. Massage therapy is also an effective tool for the treatment of injuries and supports majorly in the recovering process.
Ideas to start and make a profit in the massage therapy business
Are you interested to start a massage therapy business from your home? It is not at all a problem whether you are a fresher to this profession or an expert. It is an income fetching venture and you may plan for this idea. If anyone is willing to take it as a profession, then they can initiate a massage therapy business. But he/she must have complete training that to from a nationally recognized institute and should have entrepreneurial enthusiasm. First, you need to prepare a proper massage therapy business plan, before starting or initiating the business in India.
Market potential of massage therapy business to make a good profit
It is an awesome idea to start a home-based massage business as the industry has experienced remarkable growth over the last decade. In 2015, the market share of this industry was about $8.32 billion and the number of massage therapists is about 168,800. The Indian government 15% statistics also states that the growth will last long and there will be about 2% upsurge in employment during the years from 2014 to 2024. Another interesting data established from the Indian massage therapy association displays that around 18% of Indian adults had practiced at least one professional massage during the years 2014 and 2015. Thus the statistics and forecast will inspire you to initiate this business venture.
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Before initiating, you must be aware of the pros and cons of this profession and what must be required to start your massage therapy business in India.
Certifications required in starting the massage therapy business
As per the statistics from the Indian Government, 15 states need entry-level certification and licensing. Most of the states need massage therapists to finish both the 750 hours education program and about 250 hours of hands-on-experience before practicing them legally, although the certification prerequisites may differ from state to state. As your strategy is to arrange your massage therapy business, you should complete massage therapy training and acquire a certificate. It is needed to get qualified for a business license. You can get certification from the NCBTM – National Board Certification in Therapeutic Massage & Bodywork.
Numerous massage therapy schools offer different courses. You can join in any of them and receive teaching to become a licensed massage therapist. If you plan to do specialization in a particular therapeutic massage, (for instance sports massage therapy, stone therapy, etc.), you must even attend specific sessions and courses.
License, permissions required for initiating massage therapy business
First, you need to obtain a massage therapy business license before starting the business. You must reach your state board of massage therapy to have the information about the licensing requirements. Check whether your state suggests you acquire any passing grade on the Massage and Bodywork Licensing Exam (MBLEx)?. To start as a massage therapist from home, you must gain a license. It is recommended to obtain a business license if you plan to sell massage therapy products along with the services associated with massage therapy.
Obtaining insurance for massage therapy business
Being an independent professional, you should get a health insurance policy and you select for disability insurance as it imparts the protection if you get injured and unable to work. Getting insurance is very vital for your massage therapy business as it also gives you treatment on general as well as accidents while professional activities. In massage therapy, customers often make lawsuits thus insurance will support you and protect you in such scenarios.
Choose a trendy name to your business
Once you get the required certification and licensing, you must find out a trendy name for your massage therapy business. The selection of trade names is also very crucial as it reflects your branding. You will have to print the name on your business cards, brochures, and online for your company website as well. Always pick a unique business name that is catchy and easy to remember.
Area required starting the massage therapy business
You must choose a place where you plan to serve your clients. The place may be your home or the customer’s home or it may be a different space. If you plan to keep your business apart from your home, you must opt for rent or lease any commercial office space. Though it will upsurge both the initial capital as well as operating expenses it will provide exposure by attracting more clients and thereby increase your profit.
If you desire to provide massage therapy services from your home only, you can cherish a more flexible working schedule and thus make use of the entire profit. Thereby, it reduces start-up expenses.
Register your massage therapy business
Before beginning a massage therapy center, you must obtain an establishment license that is issued by the state government and you must deposit an amount as the establishment charges.
Purchase equipment and supplies
You must purchase some basic equipment and supplies to start the business. Things needed to start a massage business are as follows:
- Massage tables, chairs or mats: If you desire to work alone, then one stationary massage table and a chair are enough to perform relaxing massages. Or else, you must have tables based on the number of workers in your office. You must purchase the massage tables as well. One portable table is mandatory if you plan to serve your clients at their places.
- Flannel sheets and pillows: Flannel sheets are meant to cover your client’s body during massaging and pillows are obligatory to get the position and also to increase the comfort level. Always opt for neutral colors such as white as this will enhance the calm and quiet environment of your center.
- Massage oils and lotions: A variety of massage oils, gels, lotions, and creams must be kept during the massage. Salt and sugar scrubs are also applied to keep skin smooth and soufflé. You must purchase all these things with good quality along with different brands and scents.
- Candle and incense: You must purchase scented candles and incense sticks will liberate a pleasing aroma to aid in setting the mood.
- Towels: Towels are very significant in removing excess oils from your customer’s body and covering up the body post-massage. You must obtain several sets of quality towels, as recommended white.
- Clothing: You should be careful about the clothing that your clients would wear while a massage session. It includes panties, bras, briefs, or disposable boxers.
- Massage tools: You must invest also on buying a variety of massage tools like ERLS, massage stones, thumpers, massagers, etc.
- Music: Soft instrumental music is perfect for your massage therapy center as it generates a soothing atmosphere and aids to enhance the massage experience of your clients.
- Colorful posters and anatomy charts: These products are placed on the wall to impart awareness about the location and functions of our bones, muscles, tissues, and nerves.
The cost or investment to start a massage therapy business in India
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The massage therapy start-up costs include the following –
The cost of buying all the things needed to start a massage business is Rs. 1,00,000
The cost of massage oils and lotions is Rs. 10,000
The cost involved in obtaining a license and other registrations is Rs. 50,000
Other monthly expenses for a massage business includes Rs. 20,000
The miscellaneous costs include Rs. 20,000/year
So, the total charges required to start a massage therapy business in India is Rs. 2,00,000 if you start the business in your home itself.
Profit in the massage therapy business
You can charge based on the therapy and also implement some combo plans so that most of the customers get attracted to these combos. You can expect 40 to 50% of the profits in this business. Customer satisfaction is the most important thing in this business. Try to make every first visited customer as your permanent one by offering them with different combos and offers. You will get a good number of clients as nowadays everyone is facing stress in their work life. So, most of them seek to get a good massage therapy.
Marketing strategies to promote your massage therapy business
Advertisement and promotion are very much significant for any kind of business, particularly if it is a service-based, hence you must be very careful in introducing this business to the rest of the world. You must also take different initiatives to advertise your business.
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