It can be difficult to figure out where to start when it comes to building a prominent presence on social media. Building from the ground up can be very daunting, which is why we’ve listed down a few steps to build a social media presence.
5 steps to building a social media presence
1. Set realistic goals
It’s very important that you only set goals that are time-bound, relevant, achievable, measurable, and specific. For instance, one of your goals could be to increase your Facebook reach by 20% by the end of the first quarter. By having a realistic goal for your small, home-based business to work towards, you can ensure that you don’t post aimlessly.
2. Be more personal
Coming off as unapproachable in this age of transparency is perhaps the worst thing you can do for your brand. Today, people love getting to know brands more personally. This is why you see many brands talking to their followers like they’re their friends and cracking jokes. One way to show off your brand’s human side is by posting pictures of your team in the office and even on a company excursion.
All in all, being more personal with your followers can help you make a great connection. If you’re unsure how to go about it, there are many social media advertising services that can help design posts for you to bring in more followers.Â
3. Understand your audience
Once you define your goals, you should know who you’re targeting. Remember, not everyone is your audience. Your potential audience could be influencers, industry players, or even prospective customers.
Knowing your audience is important since it can help you figure out the brand voice you should go for, the kind of content writing you should post, when to post, the social media sites you need to be active on, and so forth.
So, make sure you take the time to study your audience and determine the brands they already love and what you can offer them. Doing this competitive analysis can help you design your own effective social media strategy.
4. Build meaningful relationships
Having a few followers who engage with you regularly is much better than thousands of followers who just ignore you. In fact, that’s the beauty of social media marketing—you can easily and quickly build a good relationship with followers, even if they are on the other end of the world. If you’re not sure how to get started with building a solid relationship, here are some tips to get you started:
- Always make sure you reply when people share your content or mention you in their post
- Make sure you answer all the questions that people ask
- Don’t just like or retweet/share other people’s content. Every post is a chance to interact, so make sure you comment or reply to start a conversation
5. Make an editorial calendar
It’s important to stick to a content schedule so that you post consistently. When juggling different social media channels, it can be difficult to get the description and time of the post right.
This is where an editorial calendar can really help. It can encourage you to fine-tune your posts so that you can create a post for each platform you’re active on without jumping between different sites. An editorial calendar also helps you time your post so that you maximize engagement. Not to mention, with an editorial calendar, you avoid repeating content so that all your pictures and post get the most engagement.
Wrapping it up
While there’s no secret or sure-fire way to build a strong social media presence, following small and simple strategies goes a long way. So, make sure you keep the five tips mentioned above in mind to stay ahead of competitors.
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