How to Take a Starbucks Franchise in India: How to Apply, Price Details

The Starbucks brand gained momentum among Indian consumers as it spread throughout the country. Quality foreign brands of tea, coffee, and other drinks are top-rated in India. Tea and coffee are consumed daily by a large percentage of the population. Many individuals start their day with a cup of hot coffee. Let’s check out how to take a Starbucks franchise in India.

How to Take a Starbucks Franchise in India
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Starbucks is one of the world’s most popular brands of coffee. The firm has risen to the top of the coffee market for several years. There isn’t another business with this level of recognition. Starbucks is the ideal coffee brand to invest in if you love the company and the funds to do so.

If you’re a fan of high-end coffee shops and are willing to put in a large amount of money, you should look into the Starbucks franchise. This brand is the most well-known in the industry, and its high-quality drinks are also famous. Afterward, we’ll take a closer look at their business plan and the costs involved in setting up an Indian-based Starbucks franchise.

Is Starbucks a franchise?

To maintain his “fanatical” degree of control over his locations, Starbucks CEO Howard Schultz is stubborn about not franchising the company. To ensure that the quality of the coffee and the company are adequately controlled, he has elected to reject the franchise business model. As a result, Starbucks has become the world’s most extensive coffeehouse business while opposing the trend of franchising. Howard Schultz is committed to providing consumers with high-quality products. As a result, he opposes the use of other people’s money to grow via franchise models.

It is challenging to understand and communicate Starbucks’ premium quality, which requires a well-trained crew. It would have been impossible to retain the same level of customer focus if Starbucks had decided to franchise its business model. Starbucks, a network of company-owned retail stores specializing in coffee and coffee-related drinks, follows a company-owned form of operation.

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Starbucks business model

The business model used by this organization is not conventional for a franchise. However, you can apply to start a Starbucks Coffee Shop in India through their website since no one can open a Starbucks Coffee Shop independently. Furthermore, to operate a licensed shop in India, they need approval from the firm. Starbucks adheres to these policies to maintain control over its retail locations and company operations.

Every licensed shop is set up and managed by the firm, including the menu, marketing, interior design, equipment, on-site visits, support, training, etc. This is why Starbucks is more concerned with licensing than franchising; Starbucks has to maintain control over customer service and product quality. So instead of expanding the number of locations, the firm is only concerned with maintaining the high quality of its coffee. 

Starbucks franchise cost in India

There is no reliable information on the costs of running a Starbucks on the internet. Before deciding, a person should thoroughly investigate and review Starbucks ‘ businesses. However, the person will be responsible for a portion of the expenditures. Whether you own or rent a site, getting a general food license can set you back a considerable sum of money. The average rent for a Starbucks location in India will be approximately six lakhs.

The expense of the store’s furnishings and the pay of its staff is high. Employees will be paid an average of 1.5 lakh per year. They will also have to pay a charge to the firm. Depending on where the outlet is located, investment costs will vary. Someone can only open an independent Starbucks store with previous experience in the food and beverage sector.

According to estimates, Starbucks’ yearly income in India is 2.5 to 3 crores. For comparison, Starbucks shops in India bring in annual revenue of about 25-30 lakh rupees per year. In 2021, Starbucks had a 14 percent increase in revenue.

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Starbucks Building
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Starbucks franchise profit in India

There are no particular metrics or statistics to illustrate how lucrative Starbucks is as a corporation. Profits from owning and operating a Starbucks, on the other hand, are almost inevitable. In part, this is due to Starbucks’ lengthy history as a household name, which includes its high-quality coffee and a wide variety of other items. Incorporating all of these aspects provides investors confidence in the company’s long-term potential for substantial returns.

How to take a Starbucks franchise in India

Individuals should be aware that Starbucks does not provide franchise opportunities. However, one can open a licensed shop at a specific place. It would not be in their best interest to own the outlet in this scenario. If you want to open a Starbucks, you first need to choose a site with a lot of foot traffic in a popular area. Next, go to the company’s website and apply for a Starbucks license using the online form. The candidate must complete the application form with specific personal and professional details.

Next, the employer examines each application to see whether the candidate is qualified for the position. After that, the employer calls the candidate in for an interview. For example, people at Starbucks will interview the applicant on their investment capacity and the shop’s location. Getting the license from Starbucks is as simple as convincing the staff working there that the person is qualified. After that, the firm will give the person and their employees the items and training they need.

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Starbucks Logo
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Requirements for opening Starbucks outlet 

Anyone in India can seek a license to open a retail store of Starbucks in a desirable site, such as a university, an airport, or another public place. Year after year, the number of Starbucks coffee stores becomes more and larger. Because Starbucks does not provide franchises to people, if you want to open a location, you’ll need to apply for a permit. Since its start, Starbucks has retained its position as the most acceptable value service provider. There are standards and regulations for the firm to open a licensed shop in India.

Some examples of these include a business license, a good location in the market, past beverage industry company experience and investment, a positive development attitude, and the necessary talents for a franchise operation, among others. There are many Starbucks locations throughout the globe and many more in India. Other coffee shops, such as Cafe Coffee Day, have competed with it. Candidate franchise owners may only be accepted if they fulfill all of the criteria mentioned. Take your time and go through the whole checklist.

To open a Starbucks in India, the corporation needs specific skills and a premium location. Therefore, before entering a Starbucks, it is essential to ensure that you have the necessary abilities to succeed in business. To start a Starbucks franchise, you’ll need these skills:

  • Communication and leadership abilities.
  • Good comprehension and a fast pace.
  • Maintaining a positive frame of mind.
  • Excellent communication with the client.
  • Extensive knowledge of management issues and techniques. 

Whether or not you are granted your experience level heavily influences a franchise. Prior expertise in the food and beverage sector is required and the ability to handle multi-location operations. If you’d want to apply, all you have to do is send an email and contact them. Candidates must provide their contact information and facts regarding their company’s franchising and license to be considered. Visit their official website for more details.

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The primary goal of the Starbucks company

Coffee of the highest caliber: Starbucks is the go-to destination for coffee lovers everywhere because of its superior coffee caliber. The quality of the coffee and the other materials used in its production are of the utmost importance to the organization. As a result, the company’s products are consistently high in quality and flavor.

Personalized experience: The organization ensures that every client receives a unique and individualized service throughout the globe. Similarly, they provide a variety of alternatives for mixing and combining. Their coffees come in a variety of flavors and blends. And the most intriguing and appealing remains writing the client’s name on every cup of coffee, allowing the consumer to feel the authority and affection. They go out of their way to please their patrons.

Customer value: Keeping customers happy is the company’s primary focus. The objective of customer service is constantly integrated into every step made. Every cup has a customer’s name, making them feel like part of a unique family. They are capable of anything. A Starbucks customer is never seen leaving with a sorrowful expression.

Frequently asked questions about Starbucks (FAQ)

Is Starbucks a Tata alliance?

While Starbucks attempted to enter the Indian market in 2007, it was doomed to failure for various reasons. Earlier this year, Starbucks and Tata Global Beverages launched a 50/50 joint venture named Tata Starbucks Ltd., owning and managing Starbucks, A Tata Alliance shop. They bring a deep history and enthusiasm for coffee and tea and new and inventive drinks to the table.

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Inside Starbucks
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The first Starbucks location opened in Mumbai, two in Delhi, two in Pune, and one in Koramangala. Then, in Ahmedabad and Surat, five Starbucks locations were established. As of now, there are 191 Starbucks locations in India, including areas in major metropolises like Mumbai, New Delhi, Surat, Vadodara, Pune, Hyderabad, Bengaluru, and others.

Does Starbucks in India give franchises?

Unlike other food and beverage businesses, individuals can’t start a Starbucks franchise since Starbucks does not hand out franchises. There is, however, the opportunity to open a licensed store in venues such as shopping malls, airports, and colleges. In addition, the Starbucks brand may be rented out to people in India for a charge.

How to get a Starbucks licence?

The business model used by this organization is not conventional for a franchise. However, you can apply to start a Starbucks Coffee Shop in India through their website since no one can open a Starbucks Coffee Shop independently. To operate a licensed shop in India, you need approval from the firm.

Can you buy a Starbucks franchise?

Not at all. Starbucks Coffee is not a franchising company. As a conventional and effective expansion strategy for many well-known firms, Starbucks does not give franchisees. No, this isn’t because franchising isn’t a successful business model time and time again.

What is the brand value of Starbucks?

According to Forbes, this coffee shop network is one of the world’s most significant. As of 2021, Starbucks had around USD 13.01 billion, up from USD 11.25 billion the year before.



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